Sports Sponsorship
Sports Sponsorship
Taishin is an active supporter of Taiwan’s sports development and provides support to help Taiwanese athletes establish themselves on the domestic and international stages. Our sports sponsorship covers a variety of sports, such as karate, golf, basketball, and road running. Taishin has been sponsoring karate since 2005 and women’s golf since 2011, and extended our support to basketball and road running in 2017. In 2018, Taishin became the title sponsor of not only High School Basketball League (HBL) games, but also the largest women’s marathon “Taishin Women Run” in Taiwan. Taishin also became the title sponsor of a professional basketball team, the Formosa Taishin Dreamers, in 2020 and established Taipei Taishin Mars in 2023 through our subsidiary Taishin Sports Entertainment Co., Ltd. to expand our support for large-scale sport events. Driven by the same strategy to inspire a virtuous cycle for public welfare, Taishin has chosen to associate sports with its charity efforts as much as possible to attain a broader and deeper connection with the audience. Taishin has been certified for Taiwan iSports for 4 consecutive years in 2016, 2018, 2020, and 2023 (the 2016 and 2018 certification is valid for 2 years, and the 2020 certification is valid for 3 years), and we were also honored with the Sports Activists Awards in 2022 and 2023.
Key Inputs and Outputs
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Karate
In the aftermath of the 921 Earthquake, Taishin introduced its “Caring Taiwan” campaign and invited customers to donate small sums/invoices through PayEasy, an online platform, as well as Taishin’s sponsorship and scholarship. To date, more than 800 economically disadvantaged children have been trained to stand on the stage of world competitions. By the end of 2023, a cumulative sum of more than NT$108.98 million was raised to fund Nantou Youth Karate Team.
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Female Golf
Taishin has been sponsoring female golfers since 2011 and held golf celebrity charity matching matches to connect customers with Taishin-sponsored golfers to participate in charity.; Taishin was the sponsor of several prominent golfers including Ya-Ni Tseng, Pei-Yun Chien, Pei-Ying Tsai, Chin-Min Chen, Ting-hsuan Huang, etc. A total of 12 charity golf tournaments have been organized until today, and thanks to the participation of over 601 people, more than NT$21.85 million in donation have been raised. Cumulatively, more than NT$177.6 million have been invested by the end of 2023.
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Basketball
Taishin made its first attempt to support basketball in 2017 by providing sponsorship for HBL games, the Song-Shan Senior High School team (the HBL champion), and the GDS Spotlight program. As a result, HBL games were able to maintain an annual viewership above one million and expand on a yearly basis. In 2018, Taishin participated in the support of Qualifiers for FIBA Basketball World Cup
and the William Jones Cup. We supported community basketball by sponsoring the local basketball championships in 2019 and to strengthen the support for basketball, Taishin title-sponsored a professional basketball team, the "Formosa Taishin Dreamers", for the first time in 2020 and integrated basketball games into Taishin's unique ecosystem product — Richart Life app — to create a basketball life ecosystem. In 2023, Taishin established Taipei Taishin Mars, with Taipei as its home court, and received the support of the Taipei City Government. By the end of 2023, Taishin’s investment in basketball exceeded NT$123 million. -
Road Running
Since 2018, Taishin has continued to title sponsor the largest women’s road running event in Taiwan, attracting more than 70,000 people to participate in the event. At the same time, social welfare organizations have been invited to participate in sports events, so that the virtuous cycle of charity can be continued. By the end of 2023, Taishin had invested more than NT$38 million in road running.
