Sports Sponsorship
Taishin has long devoted attention to sport development. We began sponsoring karate in 2005 and women's golf in 2011, and extended our reach to basketball in 2017. Taishin became the title sponsor of the largest women half marathon and youth basketball events in Taiwan for consecutive years since 2018. Taishin also sponsored a professional basketball team for the first time in 2020 and sponsored the "Formosa Taishin Dreamers" as a named sponsor. Driven by the same strategy to inspire a virtuous cycle for public welfare, Taishin has chosen to associate sports with its charity efforts as much as possible to attain a broader and deeper connection with the audience. Taishin has been certified for Taiwan iSports for 3 consecutive years in 2016, 2018, and 2020(the validity period of the certification in 2016 and 2018 is 2 years, and the certification period is 3 years from 2020)
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Karate
In the aftermath of the 921 Earthquake, Taishin introduced its "Caring Taiwan" campaign and invited customers to donate small sums/invoices through PayEasy, an online platform, as well as Taishin’s sponsorship and scholarship. By the end of 2022, a cumulative sum more than NT$ 103.26 million was raised to fund Nantou Youth Karate Team.
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Female Golf
Taishin has been sponsoring female golfers since 2011; Taishin was the sponsor of several prominent golfers including Ya-Ni Tseng, Pei-Ying Tsai, Pei-Yun Chien, Chen Zhimin, Liu Yan, Tingxuan Huang etc. In 2022, a total of 11 charity golf tournaments have been organized until today, and thanks to the participation of over 562 people, more than NT$20.78 million in donation have been raised. Cumulatively, more than NT$ 170 million have been invested by the end of 2022.
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Basketball
Taishin made its first attempt to support basketball in 2017 by providing sponsorship for HBL games, the Song-Shan Senior High School team (the HBL champion), and the GDS Spotlight program. As a result, HBL games were able to maintain an annual viewership above one million and expand on a yearly basis. In 2018, Taishin participated in the support of Qualifiers for FIBA Basketball World Cup and the William Jones Cup. We supported community basketball by sponsoring the local basketball championships in 2019 and to strengthen the support for basketball, Taishin title-sponsored a professional basketball team, the "Formosa Taishin Dreamers", for the first time in 2020 and integrated basketball games into Taishin's unique ecosystem product — Richart Life app — to create a basketball life ecosystem. Accumulated to the end of 2022, Taishin's investment in basketball has exceeded NT$ 63 million.
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Road running
Since 2018, Taishin has continued to title sponsor the largest women’s road running event in Taiwan, attracting more than 20,000 people to participate in the event. At the same time, Taishin volunteers have been invited to accompany social welfare organizations to participate in sports events, so that the virtuous cycle of charity can be continued. By the end of 2022, Taishin had invested more than NT$ 31 million in road running.
