品牌故事

Vision, Mission and Core Value

Vision and Mission
Vision
To become a consistently growing and trustworthy financial institution, a role model in corporate governance and social responsibilities, a leader in Taiwan’s financial industry, and a leading brand in the Chinese-speaking world.
Mission
-Become the financial institution that best satisfies customers’ needs by delivering quality service and innovation.
-Become customers’ primary bank by choice and succeed with customers.
-Implement sound corporate governance and fulfill social responsibilities.
Core Values

ICIC are the principles through which we achieve our vision and purpose, our standard of conduct and our guiding compass. They are the perfect embodiment of our corporate culture.

Integrity
Integrity, righteousness and discipline are our most fundamental and also most important principle, and are representations of both our company’s character and our personal morals. We are not afraid to speak the truth and we encourage constructive criticism. We place the interests of the clients, shareholders, and company far above the interests of the departments or individuals.
Commitment
We are committed to our accountability and we accept all challenges with the best of our endeavors to fulfill our promises to the company, clients, shareholders, employees, and the community.
Innovation
Innovation is our lifeblood. We embrace change, and are not afraidto try new thins, while maintaining a positive, efficient attitude at all times.
Collaboration
Collaboration ensures that we satisfy customer needs and the overall wellbeing of the holdings company. We take a proactive approach to identify opportunities to serve our clients and listen to their voices in order to design programs that benefit both the clients and the company. We never give up.

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