Taishin FHC Corporate Social Responsibility Report 2019

107 Social Impacts Four Focus of Social Involvement -16 Social Involvement Be centered around the motivation of "teaching people to fish," we develop training seminars and platforms to educate disadvantages and match business resources with social welfare organizations in order to maximize the benefits. Charity and Welfare Arts and Culture Development Sports Sponsorship Academic Exchange Focus Beneficiary Project Social Impact ● Small and medium-sized charity organization ● The socially disadvantaged ● Power of Love campaign ● Power of Loveworkshops ● Minority Project ● Philanthropist Alliance - resourcesmatching ● Group purchase of festive charity gift boxes ● Emergency aid-donation ● LED lighting equipment donation ● CaringTaiwan ● Scholarships to financially disadvantaged students ● Financial education camps ● Turning rewardpoints into actual donations ● Financial education ● Digital bank for young generation ● Helping small and medium-sized charity organizations become self-dependent ● Improving living standards of the socially disadvantaged ● Helping young students and disadvantaged people developfinancial awareness and knowledge Driven by the goal of "creating new value of Taiwan through arts," we actively supports contemporary art, popular art and various cultural events to raise public’s attentions and bring art into life in ways that enrich people's spirits. ● Contemporary Taiwanese performing artists and art creators ● General public ● Taishin employees ● TaishinArts Award ● TaishinTower lobby exhibitions ● Community concerts ● Art andCulture Sponsorship ● ARTalkswebsite ● Charity Art ● Supporting contempo- rary art development in Taiwan by offering performance stage ● Promote participation and knowledge towards art andculture Sponsor young athletes for their competition and education to promote sports among people of all ages. The sponsored athletes are invited to participate in Taishin's charity activities, where they can convey positive energy and inspire a cycle of positivity. ● Taiwanese athletes ● Junior high school and elementary school students ● General society ● Athlete support for golf/Karate/ e-Sport ● Basketball summer camps ● Sponsor sports events ● TrainingTaiwanese athletes and supporting sport development in Taiwan ● Promotion of sports among the public Raise the level of finance profession and train more quality talents in Taiwan through the industry-academia collaborations and academic exchange programs. ● College/post- graduate student ● PekingUniversity Cross-Strait Academic Fund ● Industry-academic collaboration and academic sponsorship ● Scholarships to outstanding students ● Sposorship to academic events ● Financial expertise training for young students Taishin has long devoted attention to growing market presence in Taiwan and expanding into the Asia Pacific region. Our long-term success is attributed to the society's support. For the inclusiveness of the society, Taishin Financial Holdings targets the needs of local residents and society and fulfills them by committing to its "people value" and contributing its profession- al capacity as a financial institution. In the meantime, stake - holders are invited to participate in our social engagement efforts. As a member of this society, we continually explore ways to maximize the society's welfare, but recognize the reality that a company is unable to resolve all prevailing problems and challenges of the society. Focus, sustainability, collaboration and commitment are the principles of Taishin's charity efforts. Through charity and welfare, arts and culture, sports sponsor- ship and academic exchange, we respond to the United Nation's SDGs particularly with respect to SDG1 - No Poverty, SDG4 - Quality Education, and SDG8 - Decent Work and Economic Growth. To more effectively measure the size of resources invested and the level of output yields, Taishin adopted the London Bench- marking Group (LBG) model and utilized quantitative measure- ments to measure the level of resources invested into social engagement causes, the size of yield generated, the overall outcome and long-term influence on the society. The overall investment in 2019 increased nearly 26.92% when compared to 2018, mainly due to the increasement in commercial initiatives. We used Richart digital bank to strengthen the communication of our financial services to the young generation and encourage them to develop investment and financial management habits.