Charity and Welfare
My One Acre of Farm
In 2002, Taishin introduced the Caring Taiwan campaign, which originated from its intent to help rebuild homes that were lost during the 921 Earthquake. This initiative has since been expanded into other parts of society. The Caring Taiwan campaign later extended its attention to farming, which resulted in the introduction of "My One Acre of Farm," a corporate sponsorship platform, in 2008 that aimed to promote the sustainability of rice farming in Taiwan and ensure supply of 100% locally grown rice. A household version of this platform was launched on a later date, and together, they introduced the concept of contract farming and gave rise to a new production/sales arrangement that not only increases income for rice farmers, but also ensures sustainable supply of top-quality, locally grown rice.
-
Invested (NT$ Million)
-
3,104
-
3,363
-
3,585
-
Sponsored area (hectares)
-
85
-
90
-
95
-
Taishin customers and employees having a taste of Taiwan quality rice (10,000Kg)
-
29.8
-
31.15
-
32.35
Power of Love and Extension Programs
Small and medium-sized social welfare organizations are limited by insufficient funds and resources, lack of popularity, and are unable to conduct publicity to raise resources. Since 2010, the Taishin Charity Foundation has been hosting the “Power of Love” campaign. It is the first large-scale online charity campaign in Taiwan. Through three simple steps: proposal, voting and implementation, non-profit organizations are taught to be able to learn the Internet, publicity and accountability. And with the spirit of “better to teach someone to fish than to give him a fish”, an innovative model of charity assistance has been set up. Over the past 13 years, a total of more than NT$310 million charitable funds have been issued, benefiting 1,540 charity organizations and 4.8 million beneficiaries.
-
Selected Organzation
-
178
-
198
-
170
-
Amounts sponsored through the charity fund (NT$ Million)
-
34.80
-
37.35
-
35.40
6 Categories and 9 Targets
Taishin made use of the charity cloud platform idea and organized the participation of suppliers and communities to ensure more effective use of existing resources of enterprises. Taishin Charity Foundation "Power of Love" voting campaign has also changed from only Taishin Charity Foundation itself to adding other co-organizers year by year. For example, Advantech Foundation, Chunghwa Telecom Foundation, Wang Yueh-Lan Charity Foundation, Foundation for Yunus Social Business, Welfare Organization for the Elderly, Our City Love Social Enterprise, Center for Media and Social Impact at National Central University, and Lungshan Temple. Multiple companies and units have also participated in the Power of Love campaign launched by the Taishin Charity Foundation. These include Franz Collection, Chiling Charity Foundation, Sinyi Charity Foundation, Vision Project, and Big Future Foundation; in addition, 132 companies have donated resources for public welfare activities. Furthermore, as of 2022, 105 social charity organizations have received public welfare funds for five consecutive years thanks to the Power of Love campaign, and have become Philanthropist Alliance, who have continually assisted in the promotion of the Power of Love campaign.
-
Strategic partners
-
- Wang Yueh-Lan Charity Foundation
- Monka Lungshan Temple
- Our City Love Social Enterprise
-
Advantech Foundation
-
Chunghwa Telecom Foundation
-
Foundation for Yunus Social Business Taiwan
-
Welfare Organization for the Elderly, Taiwan, R.O.C.
-
Center for Media and Social Impact, National Central University
-
Target groups
-
- Elder Care
- Child Welfare
- Disabled People
- Vulnerable Groups
-
Culture and Education (Schools, culture and education units)
-
Digital learning in rural areas
-
- Social enterprise
- Local charity
-
-
-
20 to 35-year-old students interested in public welfare films or communication
In addition to organizing the “Power of Love” campaign, the platform actively integrates and links internal and external resources, and cooperates with the Angel Group to implement the “Minority Project”, “Campus Charity Project”, “Charity Art”, “Power of Love” workshops, “Charity Product Sales”, and other projects, inviting groups, employees, customers and the general public to participate to jointly create social influence. The “Power of Love” campaign was certified by the British “Social Value International” SROI report in 2020 with a value of $5.33; in 2022, the social return on investment was $6.81 (meaning that every $1 invested in the platform will generate a social value of $6.81). It is the first unit in the world to pass both predictive and evaluative SROI certification reports.
-
Group purchase of festive charity gift boxes
-
Sheltered workshops, small and medium charity organizations
-
Since 2013, the Bank has been inviting other subsidiaries of Taishin Holdings into making group purchases of charity gift boxes during Dragon Boat Festival and Mid-autumn Festival, and giving them to Taishin Bank's customers and business partners. In 2022, the amount of co-sales hit a record high. Even if the economy was affected by the pandemic, the help in charity sales for social welfare organizations was not interrupted. In addition, it’s matched and recommended that for infinite card birthday gifts, the payment finance department first considers purchasing social welfare and charity gifts.
-
- Gift boxes were purchased from 24 charity organizations
- Total amount: NT$ 3,404,050
-
Charity Art
-
Small and medium-sized charity organizations
-
The "Charity Art" program was first introduced in 2014 as a means to associate art with charity efforts. For art and cultural institutions, we routinely provide tickets for art and cultural events to social welfare organizations so that they can enjoy national-level performances. We help the recipients of services experience art and culture and enjoy physical and mental relaxation. We also work with artists to help social welfare organizations transform the packaging of their products, paint the external walls of their institutions, organize exhibitions, and provide a variety of resources as support. In 2022, we continued to match the resources of the Angel Group - National Symphony Orchestra (NSO), OneSong Orchestra, AMBI SPACE ONE and Formosa Taishin Dreamers to hold charity ticket gifting activities.
-
- 14 sessions were held
- We gifted 1,282 tickets of art and cultural events
- 81 participating charity organizations
- 2 volunteer activities (online and physical)
-
Minority Project
-
Small and medium-sized charity organizations
-
Since 2015, experts or enterprises in different fields have been invited to share various themes to cultivate social welfare workers’ multi-professional abilities. Since 2022, we began to convey the concept of sustainable development to small and medium-sized social welfare organizations, including deconstructing the sustainable development trend of the world and Taiwan, and invited social welfare organizations to share their own sustainable actions. Through the sustainable development trend of shared digital advertisements and Metaverse wave, we continued to deepen the marketing knowledge of social welfare organizations; Furthermore, teaching workshops on the event's official website were held for selected organizations to enhance their ability to propose and close projects. In response to the needs of pandemic prevention, the courses were held in physical lectures and online audio-visual method concurrently. This year, a total of 1 physical workshop and 5 online courses were held, each of which was attended by more than 100 people.
-
-
A total of 1 in person workshops and 5 online courses were held, with more than 511 people attending each session.
-
-
Campus Charity
-
Social enterprises and small and medium-sized charity organizations
-
Since 2015, we have brought charity to the campus and actively promoted the campus charity project. In 2022, we continued to work with PaGamO, the world’s number one online learning gaming platform, and invited students to learn about charity through missions in the games;in addition, among colleges and universities, we focused on the “Times Young Creative Awards” and the “Advertising Department Graduation Production Team”, for the “Power of Love” campaign, a series of collaboration such as key vision submission and campus voting promotion was carried out, taking advantage of what the students’ have learned to call on the public to pay attention to public welfare.
-
- A total of 756 works from around the world participated in the selection for the Times Young Creative Awards.
- The “Advertising Department Graduation Production Team” worked with the 9ice graduation production team of the Department of Advertising of Chinese Culture University to carry out campus publicity and promotion, and the cumulative number of people reached exceeded 10,000.
