Social Impact
Charity and Welfare
Be centered around the motivation of "teaching people to fish," we develop training seminars and platforms to educate disadvantages and match business resources with social welfare organizations in order to maximize the benefits.
Motivation
- We use the platform service and e-commerce concept of the finance industry to improve the capabilities of social welfare organizations and support the development of industries in remote areas. We also combine credit card donations and reward point donations to expand the social influence of charity in the finance industry.
Beneficiary
- Small and medium sized charity organization
- The socially disadvantaged
Project
- Power of Love campaign
- Power of Love workshops
- Minority Project
- Philanthropist Alliance - resources matching
- Group purchase of festive charity gift boxes
- Emergency aid-donation
- LED lighting equipment donation
- Caring Taiwan
- Scholarships to financially disadvantaged students
- Financial education camps
- Turning reward points into actual donations
- Financial education
- Digital bank for young generation
- Youth Volunteer Empowerment
Social Impact
- Helping small and medium-sized charity organizations become self-dependent
- Improving living standards of the socially disadvantaged
- Helping young students and disadvantaged people develop financial awareness and knowledge
Arts and Culture Development
Driven by the goal of "creating new value of Taiwan through arts," we actively supports contemporary art, popular art and various cultural events to raise public’s attentions and bring art into life in ways that enrich people's spirits.
Motivation
- Taishin sponsors art and cultural talents to improve the people's art and cultural appreciation. We help Taishin customers and employees who love arts and culture to acquaint themselves with contemporary art, strengthen relations with current customers, and develop potential customers. We also strengthen our employer's brand by helping employees take part in art and cultural activities.
Beneficiary
- Taiwanese contemporary visual and performing artists
- General public
- Taishin employees
Project
- Taishin Arts Award
- Taishin Tower lobby exhibitions
- Friday Noon Concerts
- Art performance and exhibition sponsorship
- ARTALKS website
- Art Craft Making in Charity Events
Social Impact
- Supporting contemporary art development in Taiwan
- Promote public participation towards art and culture
Sports Sponsorship
Sponsor young athletes for their competition and education to promote sports among people of all ages. The sponsored athletes are invited to participate in Taishin's charity activities, where they can convey positive energy and inspire a cycle of positivity.
Motivation
- We sponsor sporting events and activities and help customers make small donations to support athletes in remote areas to improve Taishin's public welfare brand image and recognition. We also embedded the spirit of sportsmanship into the organization and obtained certifications for corporate sponsorship of sports.
Beneficiary
- Taiwanese athletes
- Junior high school and elementary school students
- General society
Project
- Athlete support
- Basketball summer camps
- Professional basketball team sponsorship
- Sponsor sports events
Social Impact
- Training Taiwanese athletes and supporting sport development in Taiwan
- Promotion of sports among the public
Academic Exchange
Raise the level of finance profession and train more quality talents in Taiwan through the industry-academia collaborations and academic exchange programs.
Motivation
- In an environment of rapid changes, the finance industry needs professional and interdisciplinary innovative tech talents. We use scholarships, financial education, academic activities, and industry-academia collaboration to train future employees and develop new FinTech applications.
Beneficiary
- College/postgraduate student
Project
- Co-op with Taiwan University on the "Financial Service Innovation" lecture
- Co-op with Sun Yat-sen University on the "Financial Innovation Masters Program”
- Graduate Institute of Finance in ChengKung University "Industrial Master Program"
- Industry-academia Collaboration
- Scholarships to outstanding students
- Sponsorship to academic events
Social Impact
- Financial expertise training for young students
Social Contribution
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Community Investment
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Taishin offers assistance to the parties in need through four main focuses
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- In terms of charity, Taishin organizes campaigns, programs, volunteer counseling and competency courses that help people develop self-dependency in a systematic manner. Meanwhile, Taishin attracts social engagement from the general public by exerting influence as a corporate entity, and matches donors to those in need more efficient use of the society's resources
- In terms of arts and culture, Taishin contributes on several levels including: sponsoring of performance and exhibition funding, introduction of world-recognized award selecting system, and development of digital/physical platform. These efforts are intended to increase the visibility of artists. Taishin also sponsors world-class exhibitions/performances and arranges charity viewing where possible to promote art and culture appreciation in Taiwan. Taishin also sponsors world-class exhibitions/performances and arranges charity viewing where possible to promote art and culture appreciation in Taiwan
- In terms of sport sponsorship, Taishin contributes resources and coordinates with customers to support local athletes. By sponsoring sport events, we aim to promote sport activities among specific groups
- In terms of academic exchange, Taishin provides tuition assistance to students from financially disadvantaged families
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Commercial Initiative
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Taishin associates core business activities with social initiatives
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- Utilizes financial expertise to create financial games and courses in order to establish wealth management concepts for the socially disadvantaged children and youths.
- Combines business platforms, products and activity mechanisms to effectively increase customers' willingness to participate in public welfare, promoting the circulation of social resources and expanding project influence.
- Use FinTech to create the digital bank which reduces the financial and investment barriers of the economically disadvantaged young people, and then change their savings and consumption habits, start to learn financial management, and face financial services with a more active and open attitude.
- Corporate resources are being committed into organizing courses and providing internship opportunities to train financial talents.
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Charity Donation
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- Taishin makes timely donation of cash and supplies to people and organizations in need
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Outcomes
Charity and Welfare
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Employee Volunteering hours
-
6,955
-
7,558
-
12,519
-
Number of digital banking accounts
-
2,747,000
-
2,981,000
-
3,638,829
-
Percentage recurring donations from Power of Love donors (%)
-
38.5
-
41
-
40
-
Number of participants in the Youth Volunteer Elite Award
-
NA
-
NA
-
550,000
-
Orgainzations donated by Powerof Love
-
198
-
178
-
160
-
Organizations participating in workshops (Note 1)
-
94
-
31
-
153
Note1: In 2021, one of the physical workshops were combined with the festive public welfare gift box project, and there were more participating groups. In 2022, due to the severe epidemic situation, the workshop were held online, and the number of participants were reach 511
Art and Culture Development/ Sports Sponsorship
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Media value (TWD)
-
484,428,000
-
567,655,734
-
89,483,282
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Brand exposure
-
Improved
-
Improved
-
Improved
-
Customer participants of art/culture activities(note2)
-
650
-
12,986
-
9,619
-
Customer participants of sports activities (note2)
-
6,067
-
4,128
-
19,343
-
Participants to employee art courses
-
392
-
551
-
736
Note2: In the second half of 2022, the pandemic situation eased, the lockdown was gradually lifted, and the sponsorship of art and cultural activities increased, thus, the number of participants increased
Note3: In 2021, a large-scale Richart Life promotion event was held at the Dreamers basketball event, and it was return to routine promotion in 2022
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Participants of sponsored/organized activities (note2)
-
287,318
-
329,207
-
493,741
-
Sessions of sponsored/organized activities
-
78
-
117
-
372
-
Sponsored athletes
-
6
-
6
-
5
Academeic Exchange
-
Interns turned as permanent employees
-
97
-
96
-
76
-
Number of financial service optimization cases
-
8
-
8
-
8
-
Sessions of sponsored/organized financial seminarss(note3)
-
7
-
6
-
10
-
Students benefited from industry-academia collaborations
-
571
-
553
-
433
