品牌故事

Corporate Identity

Corporate Identity

The corporate identity system (CIS) of Taishin Financial Holding is mainly formed by two major parts. The condensation TS comes from the English transliteration the company's Chinese name (TAISHIN) and lies in the middle of the design. The “TS” is linked with a lion-like image outline to demonstrate the company's ambition of becoming the leader of the industry. The outline shows spirits of “solid” and “soft”, extending with balance, to fully display the aggressive and passionate characteristics of Taishin Financial Holding.

The CIS is framed by golden stripes at the outer parts to illustrate the promises made by subsidiaries concerning products and services of Taishin Financial Holding and to continuously operate upright and honest.

The primary color expression of Taishin Financial Holding's CIS is gold. The color of gold symbolizes the company's consistency, specialty, respect and passion to serve customers, along with the brilliant hopeful rays shinning after the integration of subsidiaries.

Taishin Financial Holding aims at integrating the most professional financial talents and providing major financial services, for creating the largest value for customers with firmest and steadiest operating systems, to become the most trust-worthy financial holding company.

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