Taishin Financial Holdings was established on 2/18/2002 upon the completion of the merger between Dah An Commercial Bank and Taishin International Bank. The merger marks the very first voluntary bank merger in Taiwan's history. That same year, Taishin Bills Finance and Taiwan Securities came under the umbrella of Taishin Financial Holdings. Taishin's extensive marketing network positions itself as the market leader with broad range of financial services and product capabilities that are readily accessible through both physical and virtual networks of 163 business locations, over 2,000 ATM's, internet banking, 600 professional consultants and financial planners, a 500-seat phone banking center, and a credit card customer service center.

Taishin was the first in the industry to re-org its large business scope into three core competencies: Retail Banking, Wholesale Banking, and Wealth Management. The cross selling and economy scale soon augmented Taishin's profitability to the 2nd spot in Taiwan among financial holding companies.

To enhance customer services, Taishin continues to develop new service channels. We plan to launch mini branches in hospitals, install ATM's throughout the MRT system, and introduce “convenience banks” in convenience stores. The ever-evolving platform promises to deliver one-stop shopping solutions to fulfill the financial needs of out clients.

Taishin's goal is to become the top brand among Taiwan's financial holding companies.